Businesses that have a good understanding of the design process and would rather spend time than money. Well-resourced businesses that want a complete, top-to-bottom branding package. The cheapest option for getting a logo is to make it yourself. If you go this route and you have a fairly honed design aesthetic, you might get a usable if generic logo. Or the design could be stolen! We constantly see designs created on 99designs pop up on low-cost freelancer websites.
Within this logo design price range, you have two options for getting a design: working with a freelancer or a logo design contest. Using a freelance designer can be a great experience—you get an expert customizing your logo based on your feedback.
However, there is a very wide range of experience, which means a broad spectrum of cost and quality of work. Viewing their portfolios and testimonials is imperative, and getting a direct referral from someone you trust is even better. They will also give you a detailed break down of what you get for your money or how long they anticipate your project to take. This can be great if you have a clear vision, experience giving feedback on design work, and time to work out the kinks. During the contest which typically takes one to two weeks to complete , you have the opportunity to interact with designers and give feedback on different versions of their designs, so you can help shape the end product.
By completing this form, you agree to our Terms of Service and Privacy Policy. Like with freelancers, you can get a good logo design for any price, but if you pay more it will be easier to do so. When you pay more, the prize for the winning designer is bigger, too.
More experienced designers participate in your contest, so you get more high-quality designs to choose from. When you buy a logo design you end up with… a logo! Usually, this means working with a design agency. A professional design or branding agency is another option for getting your logo designed, and often includes a top-to-bottom branding package for the cost. Once the designs are edited, they are emailed again — and usually the client can decide fairly quickly which design they want to go with.
Once the design is chosen and completed, the final work is presented to the client and final payment is collected. This all sounds like a lot — especially for something so simple and small like a logo, right?
The answer? Honestly, it all depends. A professional designer cannot pump out all these steps in just an hour or two. While our clients are invoiced only for actual digital design time, we never fail to give them our very best; and that includes all the above steps. So, now the true question is…. Do you want to hire a professional designer to do your logo and give you the best possible outcome?
Our advice? You get what you pay for. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Step 1: The Design Briefing — Client Intake Before picking up a pencil or a mouse, the foremost important step of the process is to get a better understanding of our client. Time invested? About Step 2: Project Proposal Once a good understanding of what the client is expecting and needing is gathered, a proposal that covers, in detail, what the project will entail is assembled: cost, estimated timeline, what deliverables they can expect to receive, and what the terms of agreement are.
About minutes. It depends! But usually about 5 minutes. I feel colors, even if they are secondary, throw the balance off in the design. Thanks for the step by step break down. Great article, though this is the typical graphic design process. My approach is different. Firstly, to understand the brief, and secondly to stare on the blank canvas till the A-HA moments comes, where you can visualize the logo in you head. The next challenging step is to translate the design in my head to the screen, without any distraction.
It has to look exactly the way I see it on my head. This is the God-sent idea method, which may not work for everyone. I apply the same method for my musical composition as well. Thanks for reading and sharing your thoughts! Whatever works for you. I just posted my process. Your article is very helpful in clarifying the concept. There are many websites who offer these types of custom logo design service and companies place orders and get logos according to their requirements.
Time invested: Time invested: hours Step 5: research into competitors As you can see, designing a logo takes a lot research! Time invested: hours Step 6: look for inspiration This is when I turn to professional design resources; I look through numerous logo design books and websites, and put together a compilation of logo design from similar industries. Time invested: 1 hour Step 7: preliminary brainstorming This is where the fun begins!
Time invested: hours Step client presentation For the initial logo presentation, I almost always meet in person with the client so I can walk them through the ideas and strategy behind each concept. Time invested: 1 hour Step logo edits Usually the client has selected a single concept direction to follow, and we focus on developing it further to completion.
Time invested: minutes Step typography Sometimes the logo design is a simple wordmark, other times it is the traditional icon with the company name underneath or next to it. Time invested: 1 hour Step final presentation, payment, and files submitted We are on the home stretch!
Time invested: 30 minutes Step celebrate One more logo design project under my belt. So…how long DOES a logo take to design? What about you? GCU professor by day, brand identity expert by night, she loves all things related to design.
When she's not creating amazing logos and websites, you can find Sheila tormenting her husband and two feline furbabies, catching the latest Game of Thrones episode, or reading a good book. Naps are nice too. Related Posts. Leave new. Ed Green. Brad Miller. Hey Brad! Bruno Carrocci.
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